Experience & content
Destination and itinerary pages with a search-focused content structure.
Travel & tourism / Selected work
Wandervedaa
Destination content, social storytelling and connected enquiries for a travel business.
Project scope
A connected digital presence.
The work for Wandervedaa brings together the following activities, adapted to the brand and its audience.
Audience & discovery
Travel content and creator collaborations.
Enquiries & engagement
CRM-connected itinerary enquiries and customer follow-up.
How we measure
Every number has a source
For Wandervedaa the work covers search engine optimization, social media and lead generation. Before it starts we agree what is measured for each, over what window, and from which account — so the numbers afterwards are comparable to the ones before.
- Organic sessionsHigher is betterVisits that arrived from unpaid search.The client's GA4 property
- Search impressionsHigher is betterHow often the site appeared in Google results.The client's Search Console
- Queries in the top 10Higher is betterSearches that matter to the business where the site shows on page one.The client's Search Console, agreed query set
- FollowersHigher is betterThe audience the brand can reach without paying for it.Instagram and Facebook insights
- Monthly reachHigher is betterHow many people saw the brand's posts and reels.Meta Business Suite
- Engagement rateHigher is betterLikes, comments, shares and saves per person reached.Meta Business Suite
- Qualified enquiriesHigher is betterEnquiries that matched the customer the business wants.The client's CRM
- Cost per qualified leadLower is betterWhat each of those enquiries cost, all channels together.The client's CRM and ad accounts
Before-and-after figures for Wandervedaa are published here once the client has approved the exact wording and the numbers have been pulled from their own accounts. We would rather show a short list that holds up than a long one that does not.
Keep exploring
More from our portfolio.
A conversation is a good start
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