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Digital Marketing

Paid Ad Campaigns (PPC)

Paid media planned across channels, built around creative that earns the click, and measured with tracking that survives cookie loss.

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  • Planned across channelsGoogle, Meta, LinkedIn, YouTube and TikTok on one plan, not five
  • Creative that earns the clickHooks and formats tested before the budget scales
  • Tracking that survives cookie lossServer-side events and conversion APIs, not a browser pixel alone
  • Budget that follows resultsSpend moves every week towards what is converting

Built for your business

Paid Media That Pays for Itself

From small-budget tests to enterprise spend — we run paid programs that drive qualified pipeline at predictable economics.

  • Cross-Channel Strategy

    The right mix across Google, Meta, LinkedIn, TikTok, YouTube and programmatic.

    • Channel plan
    • Budget split
    • Test calendar
    Learn moreBudget split and test calendar, agreed up front

  • Conversion-First Creative

    Hooks, scripts, statics and video that win the auction and the click.

    • Hook scripts
    • Static and video sets
    • Creative testing plan
    Learn moreEvery ratio each network actually serves

  • Audience & Bid Engineering

    Tested audiences, exclusions and bid strategies tuned weekly.

    • Audience build
    • Exclusion lists
    • Bid strategy
    Learn moreStrategy picked per campaign, tuned weekly

  • Landing Page Optimisation

    Match-message landing pages and A/B testing for higher conversion rates.

    • Landing page builds
    • A/B test plan
    • Form and speed fixes
    Learn moreB shipped; the next test is already queued

  • Server-Side Tracking

    GA4, server-side GTM and CAPI — clean data despite cookie loss and iOS changes.

    • GA4 and GTM setup
    • Server-side container
    • CAPI connections
    Learn more

  • ROI Reporting

    Pipeline, CAC, ROAS and incrementality reporting rather than vanity metrics.

    • Attribution model
    • Looker Studio dashboard
    • Monthly review
    Learn moreFrom your own accounts

What we deliver

Paid Ad Services We Offer

Start with the capabilities you need today. We define the scope, integrations, and acceptance criteria together before delivery begins.

  • Google Ads (Search & Performance Max)

    High-intent search, P-Max, and shopping campaigns optimized for ROAS.

    Enquire about this

  • Meta Ads (Facebook & Instagram)

    Prospecting and retargeting on Meta with tested creative and CAPI tracking.

    Enquire about this

  • YouTube Ads

    In-stream, shorts, and demand-gen video campaigns for awareness and conversion.

    Enquire about this

  • Retargeting & Audience Building

    CRM, pixel, and lookalike audiences across networks for full-funnel retargeting.

    Enquire about this

  • Conversion Tracking Setup

    GA4, GTM, server-side tracking, Meta CAPI, and offline conversion uploads.

    Enquire about this

  • Ad Creative Production

    Static, motion, and video ad creative built for each channel and tested at scale.

    Enquire about this

  • Paid Media Reporting

    Looker Studio dashboards with spend, CAC, ROAS, pipeline, and incrementality.

    Enquire about this

From brief to delivery

A clear path from the first conversation.

A practical process with agreed milestones, regular reviews, and a handover your team can use.

  1. Step 01

    Audit & Strategy

    Account audit, channel selection, creative angles, and budget plan.

  2. Step 02

    Build & Launch

    Tracking, audiences, creative, landers, and campaign architecture.

  3. Step 03

    Optimize

    Daily/weekly bid, audience, and creative iteration based on data.

  4. Step 04

    Scale

    Expand winning channels, segments, and geos while protecting CAC.

Tools of the trade

The right technology for the work.

We choose tools around your existing systems, requirements, and long-term maintenance needs. The final stack follows the project.

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads Manager
  • YouTube Ads
  • Microsoft Ads
  • Reddit Ads
  • Pinterest Ads
  • DV360
  • Google Tag Manager
  • Google Analytics 4
  • Looker Studio
  • Hotjar
  • Unbounce
  • Canva
  • Klaviyo

Your next step

Request a free consultation

A few details help us understand your goals and come prepared. Fields marked * are required.

How we use your details. We collect only what you enter here — your name, mobile number and email, and your company, budget and message if you add them — to reply to this enquiry, prepare a proposal and follow up about it by phone, email or WhatsApp. We don’t sell your data or use it for anything else. You can withdraw consent, or ask to see, correct or erase your data, at any time by emailing info@dawkiinfotech.com; if we don’t resolve a concern, you can complain to the Data Protection Board of India. Full details in our Privacy Policy.

Before we begin

Your questions, answered.

What to know about paid ad campaigns (ppc), from project scope to ongoing support.

01What is PPC?

Pay-per-click advertising means you pay only when someone clicks your ad — across search, social, and display. It buys instant visibility and qualified traffic.

02Which platforms should I advertise on?

It depends on your audience. B2C usually leans Google + Meta + TikTok. B2B leans Google + LinkedIn + select Meta. We recommend the mix in our audit.

03How much should I spend on PPC?

Enough to gather statistically meaningful data on each channel — typically $3–10K/month per channel to start. We help right-size budget to goals.

04Do you produce ad creative?

Yes. Our team produces statics, motion, and video creative tailored per channel and tested in disciplined creative cycles.

05How do you handle iOS 14+ tracking issues?

We deploy server-side tracking (GTM Server, Meta CAPI, GA4 server-side) and offline conversion uploads to keep data quality high.

06How soon will I see results?

Search ads can drive conversions in days. Social usually takes 2–4 weeks of testing before settling into scaled, profitable campaigns.

07How do you report on performance?

Weekly summaries plus a live Looker Studio dashboard tracking spend, CAC, ROAS, pipeline, and revenue.

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A conversation is a good start

Let's talk about paid ad campaigns (ppc).

Tell us what you want to build or improve. We will help clarify the scope, the approach, and the next step.

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