Experience & content
A corporate website with service information and quote requests.
Security services / Selected work
Black Cats Protections
A professional service website and B2B content approach for a security business.
Project scope
A connected digital presence.
The work for Black Cats Protections brings together the following activities, adapted to the brand and its audience.
Audience & discovery
LinkedIn and Facebook content for business audiences.
Enquiries & engagement
Enquiry journeys connecting the website, email and WhatsApp.
How we measure
Every number has a source
For Black Cats Protections the work covers website development and social media. Before it starts we agree what is measured for each, over what window, and from which account — so the numbers afterwards are comparable to the ones before.
- Mobile load time (LCP)Lower is betterHow long real visitors on phones wait for the page to appear.Chrome UX Report / PageSpeed field data
- Engaged sessionsHigher is betterThe share of visits where people stayed and did something.The client's GA4 property
- Website enquiriesHigher is betterEnquiries that reached a person — not form fires.The client's CRM, reconciled against form submissions
- FollowersHigher is betterThe audience the brand can reach without paying for it.Instagram and Facebook insights
- Monthly reachHigher is betterHow many people saw the brand's posts and reels.Meta Business Suite
- Engagement rateHigher is betterLikes, comments, shares and saves per person reached.Meta Business Suite
Before-and-after figures for Black Cats Protections are published here once the client has approved the exact wording and the numbers have been pulled from their own accounts. We would rather show a short list that holds up than a long one that does not.
Keep exploring
More from our portfolio.
A conversation is a good start
Have a similar challenge?
Tell us about your audience, your business and what you would like to achieve. We will help you shape the next step.