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Tarot reading / Selected work

Tarot Arpiita

A distinctive digital presence that connects personal consultations, content and enquiries.

Tarot Arpiita brand identity

Project scope

A connected digital presence.

The work for Tarot Arpiita brings together the following activities, adapted to the brand and its audience.

01

Experience & content

A visual website with a clear consultation booking journey.

02

Audience & discovery

Short-form content and recurring social media themes.

03

Enquiries & engagement

WhatsApp and email enquiry follow-up journeys.

How we measure

Every number has a source

For Tarot Arpiita the work covers website development and social media. Before it starts we agree what is measured for each, over what window, and from which account — so the numbers afterwards are comparable to the ones before.

Website development3 metrics tracked
  • Mobile load time (LCP)Lower is betterHow long real visitors on phones wait for the page to appear.Chrome UX Report / PageSpeed field data
  • Engaged sessionsHigher is betterThe share of visits where people stayed and did something.The client's GA4 property
  • Website enquiriesHigher is betterEnquiries that reached a person — not form fires.The client's CRM, reconciled against form submissions
Social media3 metrics tracked
  • FollowersHigher is betterThe audience the brand can reach without paying for it.Instagram and Facebook insights
  • Monthly reachHigher is betterHow many people saw the brand's posts and reels.Meta Business Suite
  • Engagement rateHigher is betterLikes, comments, shares and saves per person reached.Meta Business Suite

Before-and-after figures for Tarot Arpiita are published here once the client has approved the exact wording and the numbers have been pulled from their own accounts. We would rather show a short list that holds up than a long one that does not.

A conversation is a good start

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