Experience & content
DJ, live music and event-focused reels.
Hospitality & nightlife / Selected work
Malang Lounge
An event-led social presence that brings the lounge's music and atmosphere online.
Project scope
A connected digital presence.
The work for Malang Lounge brings together the following activities, adapted to the brand and its audience.
Audience & discovery
Content for creator nights and venue experiences.
Enquiries & engagement
Local advertising for upcoming events and table enquiries.
How we measure
Every number has a source
For Malang Lounge the work covers social media and paid campaigns. Before it starts we agree what is measured for each, over what window, and from which account — so the numbers afterwards are comparable to the ones before.
- FollowersHigher is betterThe audience the brand can reach without paying for it.Instagram and Facebook insights
- Monthly reachHigher is betterHow many people saw the brand's posts and reels.Meta Business Suite
- Engagement rateHigher is betterLikes, comments, shares and saves per person reached.Meta Business Suite
- Cost per leadLower is betterWhat each enquiry from advertising cost.Meta Ads Manager / Google Ads
- Leads from adsHigher is betterEnquiries the campaigns produced each month.Ad accounts, matched to the client's CRM
- Click-through rateHigher is betterHow often the people who saw an ad chose to act on it.Meta Ads Manager / Google Ads
Before-and-after figures for Malang Lounge are published here once the client has approved the exact wording and the numbers have been pulled from their own accounts. We would rather show a short list that holds up than a long one that does not.
Keep exploring
More from our portfolio.
A conversation is a good start
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