Experience & content
Stylist features and service-focused social content.
Unisex salon / Selected work
Page3
Stylist-led storytelling and local campaigns built around a salon's services.
Project scope
A connected digital presence.
The work for Page3 brings together the following activities, adapted to the brand and its audience.
Audience & discovery
Geographically targeted campaigns for local discovery.
Enquiries & engagement
WhatsApp catalogue and enquiry follow-up workflows.
How we measure
Every number has a source
For Page3 the work covers social media and paid campaigns. Before it starts we agree what is measured for each, over what window, and from which account — so the numbers afterwards are comparable to the ones before.
- FollowersHigher is betterThe audience the brand can reach without paying for it.Instagram and Facebook insights
- Monthly reachHigher is betterHow many people saw the brand's posts and reels.Meta Business Suite
- Engagement rateHigher is betterLikes, comments, shares and saves per person reached.Meta Business Suite
- Cost per leadLower is betterWhat each enquiry from advertising cost.Meta Ads Manager / Google Ads
- Leads from adsHigher is betterEnquiries the campaigns produced each month.Ad accounts, matched to the client's CRM
- Click-through rateHigher is betterHow often the people who saw an ad chose to act on it.Meta Ads Manager / Google Ads
Before-and-after figures for Page3 are published here once the client has approved the exact wording and the numbers have been pulled from their own accounts. We would rather show a short list that holds up than a long one that does not.
Keep exploring
More from our portfolio.
A conversation is a good start
Have a similar challenge?
Tell us about your audience, your business and what you would like to achieve. We will help you shape the next step.