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Digital Marketing

Marketing Strategy

A marketing plan built on research rather than assumption — clear positioning, the right channel mix, and metrics that tie spend to pipeline.

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  1. Audit & Research
  2. Strategy
  3. Plan & Activate
  4. Measure & Optimize

Built for your business

Marketing That Drives Growth

From positioning to go-to-market — we build marketing strategies grounded in data, customer insight, and ROI.

  • Market Research

    Deep market, competitor and customer research that surfaces real opportunities.

    • Competitor teardowns
    • Customer interviews
    • Demand sizing
    Learn more

  • Brand Positioning

    Sharp positioning, messaging and value propositions that cut through the noise.

    • Positioning statement
    • Messaging framework
    • Tone of voice
    Learn more

  • Customer Personas

    Research-backed personas, ICPs and buyer journeys to focus every campaign.

    • Persona profiles
    • ICP definition
    • Buyer journey maps
    Learn more

  • Channel Mix Planning

    The right channels and budget across SEO, paid, content, social and email.

    • Channel shortlist
    • Budget allocation
    • Test-and-learn plan
    Learn moreBudget split, agreed up front

  • KPI & Attribution

    Funnel metrics, multi-touch attribution and dashboards that prove ROI.

    • Funnel definitions
    • Attribution model
    • Reporting dashboard
    Learn moreYour numbers, from your own accounts

  • Roadmap & Execution

    Quarterly OKRs, campaign calendars and clear ownership across teams.

    • Quarterly OKRs
    • Campaign calendar
    • Ownership matrix
    Learn more

What we deliver

Marketing Strategy Services We Offer

Start with the capabilities you need today. We define the scope, integrations, and acceptance criteria together before delivery begins.

  • Marketing Audit

    Full-funnel audit of brand, channels, content, analytics, and conversion paths.

    Enquire about this

  • Market & Competitor Research

    Quantitative and qualitative research that uncovers segments, gaps, and threats.

    Enquire about this

  • Brand Strategy & Positioning

    Positioning, value props, brand pillars, and messaging frameworks.

    Enquire about this

  • Customer Persona Development

    Data-backed ICPs, personas, and journey maps to focus marketing investment.

    Enquire about this

  • Content Marketing Strategy

    Editorial strategy, content pillars, SEO topics, and distribution plans.

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  • Channel Strategy

    Right mix across SEO, paid, social, email, partnerships, and PR — budgeted by ROI.

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  • Pricing & Positioning

    Pricing research, packaging design, and competitive positioning recommendations.

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  • Marketing Analytics & Attribution

    Tracking, dashboards, multi-touch attribution, and revenue reporting.

    Enquire about this

  • Marketing Automation Strategy

    Lifecycle, lead scoring, and nurture flow design for HubSpot, Marketo, Customer.io.

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  • Conversion Rate Optimization (CRO)

    Funnel analysis, A/B testing roadmaps, and landing page optimization.

    Enquire about this

  • Fractional CMO Services

    Senior strategic leadership embedded with your team on a flexible basis.

    Enquire about this

From brief to delivery

A clear path from the first conversation.

A practical process with agreed milestones, regular reviews, and a handover your team can use.

  1. Step 01

    Audit & Research

    Brand, market, competitor, and analytics audit to find growth levers.

  2. Step 02

    Strategy

    Positioning, ICP, channel mix, budget, and KPI framework.

  3. Step 03

    Plan & Activate

    Quarterly roadmap, campaign briefs, and team enablement.

  4. Step 04

    Measure & Optimize

    Continuous experimentation, reporting, and quarterly refresh.

Tools of the trade

The right technology for the work.

We choose tools around your existing systems, requirements, and long-term maintenance needs. The final stack follows the project.

  • Google Analytics 4
  • Google Tag Manager
  • Google Ads
  • Meta Business Suite
  • LinkedIn Ads
  • TikTok Ads
  • HubSpot
  • Salesforce
  • Mailchimp
  • Customer.io
  • Klaviyo
  • SEMrush
  • Ahrefs
  • Hotjar
  • Mixpanel
  • Canva

Your next step

Request a free consultation

A few details help us understand your goals and come prepared. Fields marked * are required.

How we use your details. We collect only what you enter here — your name, mobile number and email, and your company, budget and message if you add them — to reply to this enquiry, prepare a proposal and follow up about it by phone, email or WhatsApp. We don’t sell your data or use it for anything else. You can withdraw consent, or ask to see, correct or erase your data, at any time by emailing info@dawkiinfotech.com; if we don’t resolve a concern, you can complain to the Data Protection Board of India. Full details in our Privacy Policy.

Before we begin

Your questions, answered.

What to know about marketing strategy, from project scope to ongoing support.

01What is marketing strategy?

Marketing strategy defines who you serve, what value you deliver, which channels you invest in, and how you measure success — connecting brand to revenue.

02How long does it take to build a marketing strategy?

A focused strategy engagement typically takes 4–8 weeks, including research, positioning, channel planning, and KPIs.

03Do you also execute the strategy?

Yes — we can run SEO, paid, content, social, and email programs after the strategy phase, or coach your in-house team.

04How do you measure marketing success?

We define funnel KPIs, lead and revenue attribution, channel ROI, and brand metrics — reported in dashboards updated weekly.

05Can you help with brand positioning?

Yes. We craft positioning, value props, messaging frameworks, and brand pillars grounded in customer research.

06Do you provide a fractional CMO?

Yes. We embed senior strategic leadership for early-stage and scaling companies that need direction without a full-time hire.

07How often should marketing strategy be refreshed?

We recommend quarterly tuning and an annual deep refresh, or whenever the product, market, or pricing changes meaningfully.

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A conversation is a good start

Let's talk about marketing strategy.

Tell us what you want to build or improve. We will help clarify the scope, the approach, and the next step.

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